Georgia Wine Trade Mission — WinExpo
Business Missions · Tbilisi

Georgia Wine Trade Mission — WinExpo

Four working days for buyers and importers around WinExpo Georgia

The Experience

Georgian wine exports have grown steadily for a decade, yet the supply side remains fragmented: hundreds of small producers, uneven export readiness, and limited representation abroad. This mission exists to close that gap efficiently. Over four days anchored to WinExpo Georgia at Expo Georgia in Tbilisi, delegates receive a pre-qualified meeting schedule matched to their portfolio needs, with interpreters and a commercial facilitator on hand throughout. The fair days are bracketed by substance: a technical masterclass on Georgia’s appellation system and qvevri production methods, and a field day in Kakheti visiting two export-ready cellars to inspect production, logistics, and quality control at source. Evenings are working dinners with producers and trade officials. The objective is concrete — delegates should leave with a shortlist of suppliers, sample allocations in hand, and the context to negotiate terms with confidence.

Anchor event · 12 – 14 June 2026

WinExpo Georgia

This journey is timed around WinExpo Georgia — Expo Georgia, Tbilisi.

See the 2026 calendar
Day by day

The programme.

Day 01

Arrival and Market Briefing

Airport transfers and check-in at a business hotel near Expo Georgia. In the late afternoon, a market briefing covers Georgian wine export volumes, pricing bands, regulatory requirements, and logistics from Poti and Batumi. A welcome dinner introduces delegates to producers, the national wine agency, and the facilitation team.

Day 02

WinExpo Floor and Buyer Meetings

A full day at WinExpo Georgia in the Expo Georgia pavilion. Each delegate works through a pre-arranged schedule of twenty-minute supplier meetings matched in advance to their portfolio, with interpreters available. A hosted lunch convenes the delegation to compare notes. The evening is free for independent follow-ups.

Day 03

Qvevri Appellations Masterclass

Morning masterclass on Georgia’s protected appellations — Tsinandali, Mukuzani, Kindzmarauli among them — and the technical realities of qvevri production at commercial volume, with a comparative tasting of eighteen wines. Afternoon return to the fair for second-round meetings and sample requests, followed by a producers’ dinner.

Day 04

Kakheti Cellar Inspections

A field day in Kakheti visiting Telavi Amber Cellars and Okro Qvevri Estate: production walk-throughs, bottling and labelling capacity, export documentation, and frank conversations about volumes and lead times. A working lunch at the estate closes the mission before the return transfer to Tbilisi and evening flights.

Included
  • Three nights in a business-class hotel near Expo Georgia, single occupancy
  • WinExpo Georgia trade accreditation and pre-arranged buyer meeting schedule
  • Qvevri appellations masterclass with an eighteen-wine comparative tasting
  • Full-day Kakheti cellar inspection programme with technical interpreter
  • Two working dinners with producers and trade officials
  • Airport transfers and all scheduled ground transport
  • Commercial facilitator and interpreters throughout the mission
Not included
  • International flights to and from Tbilisi
  • Personal travel and medical insurance
  • Meals outside the scheduled programme
  • Sample shipping and courier costs
  • Independent meetings arranged outside the mission schedule
  • Gratuities and personal expenses
In pictures
Georgia Wine Trade Mission — WinExpo — image 1
Georgia Wine Trade Mission — WinExpo — image 2
Georgia Wine Trade Mission — WinExpo — image 3
Your host
Nino Kapanadze

Nino Kapanadze

Wine Expert & Sommelier · Georgian, English, French

Nino holds the WSET Diploma and has spent fifteen years inside the Georgian wine world — first in the cellars of Kakheti, then building tasting programmes for importers across Europe and Asia. She is one of the recognised authorities on Georgia's qvevri appellations and the country's five hundred indigenous varieties, and leads the trade tastings and masterclasses around WinExpo and the natural wine fairs. Her sessions are precise and unhurried; she would rather a guest understand six wines properly than taste twenty in passing.

The Supply Behind It

Certified venues on this journey.